"Showcase Your Association"

Develop a clear plan for getting the word out about your program. Recruiting is a very important aspect of an association.

Hone your message and develop key themes and goals

Talk to local media

Create a website. A website can convey a tremendous amount of information in a clear, accessible manner. And by regularly updating your site and providing new content, you can ensure that web users come back. No website sends a different message to the general public. List your board of directors, committees and contact information.

Create a Blog, forum or conferencing link for members. Look at having weekly conferences on line recapping events and athletic contests with the membership.

Publish regular newsletters

Post your association's Constitution and Bylaws. This along says a lot about your association's governing, whether its in good standing with the community.

Lastly, post your latest Form 990 tax return.