"Showcase Your Association"

Develop a clear plan for getting the word out about your program. Recruiting is a very important aspect of an association.

Hone your message and develop key themes and goals

Talk to local media

Create a website.

A website can convey a tremendous amount of information in a clear, accessible manner. And by regularly updating your site and providing new content, you can ensure that web users come back. No website sends a different message to the public and your community. List your mission, your board of directors, committees and contact information.

Create a Blog, forum or conferencing link for members. Look at having weekly conferences on line recapping events and athletic contests with the membership.

Publish regular newsletters

Post your Bylaws. This along says a lot about your association's governing, whether its in good standing with the community. Post Form 990. Provide information on programs the association shares with the community and schools.

Lastly, on website; add statement that your association is:

[Association Name] is a 501(c)(3) organization
Approved by GHSA, governing body of high school interscholastic activities

Five Reasons to Publish Your Organization's IRS Documents Online

    An association should take pride in being IRS complaint, having a internet presence.
        1. To demonstrate your organization's commitment to public accountability.
        2. To illustrate your organization's fiscal responsibility.
        3. To establish an atmosphere where honesty and openness is treasured.
        4. To capitalize on a progressive means of communicating with your community
        5. To comply with anticipated IRS regulations for access to your records.